Organic Sugar

Whole Earth Brands acquires Wholesome Sweeteners in $180m deal

Whole Earth Brands acquires Wholesome Sweeteners in $180m deal

By Mary Ellen Shoup

Whole Earth Brands (parent company to Equal and Pure Via sweetener brands) has entered a definitive agreement to acquire Wholesome Sweeteners, the No. 1 organic sweetener brand by share in the organic and natural channel.

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